See the exclusive interview with Stylist James Rosenthal who is featured today on Lookbooks.com
How do you market/promote yourself? Do you do something unique compared to other artists today?
We market on many levels, in many ways. Their is marketing through my agency Kate Ryan via website, blog, and traditional portfolios. I also maintain a personal website, personal portfolios, and have expanded into having my book on an iPad as well so that I always have a book with me because you never know when you are going to have a chance meeting with a potential new client.
And with Kate Ryan we have been working this past year on retooling the traditional portfolio. We worked closely with and editor to re-examine all my work, new and old to get a sense of my style and attributes. Then we worked with the design team at Half & Half to custom design the exterior of the book along with the layout and design of the pages. They had helped develop my logo and branding, so they were a natural choice for extending that to my portfolios. The results exceeded all expectations and the book went over really well at the 2011 Le Book Connections NYC show in June. It is exciting for me as an artist to have such a custom branded book, and that enthusiasm is echoed by the team at Kate Ryan and has already begun to show a great reaction with clients.
There are several defining features about the way you shoot. How would you describe your photography style?
My style is about balance, a sort of yin and yang. For example, if I am shooting in the studio I enjoy the control I have over all the variables. At the same time, I love breaking the rules of the set. For instance, I will create an environment then change it and try something entirely different -- it is controlled and spontaneous at the same time.